UNILEVER - KNORR SALAD DRESSING

At Ogilvy Durban, I worked with the Creative Director at the time to create the  "Feel This Way About Salad" campaign.

Knorr faced an increasingly competitive market, with no new product innovation, and a less than enthusiastic target market. So, we decided to inject some fun into the category that just hadn't been tried yet.

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I wrote and oversaw the recording of some radio spots you can listen to down below.

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We recreated familiar moments of over-the-top excitement. But, instead of Olympic gold medals, free cars or money, a salad with Knorr salad dressing was the cause for celebration.