PORTFOLIO OF WORK
Check out some of my past agency and freelance copywriting work.
My experience covers all mediums and channels. I lead creativity by first understanding the client's brand and goals to steer copy and design.
DEPOSITA A G4S COMPANY
We were approached by an industry-defining subsidiary of the global security company. The South African based company needed a total rebrand from the ground up. Their image had been splintered over time and over regions. They needed a new brand that encompassed what they had become - A world-class cash and payment technology company.
HELLMANN'S BURGER ROUTE SOUTH AFRICA
After a successful brand launch, Hellmann's appointed my team and I as the lead agency for their next national campaign.
We took to the road, with a little help from comedian Rob Van Vuuren, to find the best hamburger in South Africa. The campaign ran across social media and resulted in some entertaining content.
I laid out the strategy and oversaw the final product.
ROCKWOOD RHINO CONSERVATION SHORT FILM
Rockwood is one of the most successful rhino conservation in Southern Africa. They approached the agency needed to spread the word about who they are and what they are doing to save one of Africa's most iconic species. The film was honoured with a Gold and Silver Muse award and selected for an international Film Festival.
INECTO PLUS COLOUR CATWALK CAMPAIGN
South Africa’s #1 ethnic hair colour brand needed to change perceptions around young women colouring their hair, taboo in more traditional South African society. We created technology that stitched together user-generated content videos to create a seamless catwalk.
The campaign captured 6 awards,
2 South African Mobile Smarties, 1 New Generation Digital Award and 3 Assegi Direct Marketing Awards.
