MEGAMASTER - AHEAD OF THE GAME & KICK%OFF SALE CAMPAIGN
Mandela used rugby to unite a nation that has since become synonymous with every South African’s culture and heritage. Megamaster brought Heritage Day and the RWC together to make them even better.
CAMPAIGN OBJECTIVE
Continue to build on the association between Megamaster and Heritage Day during the 2019 Rugby World Cup in a unique and experiential way.
CAMPAIGN OUTCOMES
1) Audience watch, like and share Megamaster’s Heritage Day video content
2) Associate Megamaster with Heritage Day
3) Like or follow the Megamaster Facebook page or Instagram profile.
4) Build awareness about the new Megamaster Granite Edition 4 Burner Patio Gas Braai
MEGAMASTER - AHEAD OF THE GAME
We produced a Megamaster web series where respected rugby commentators predicted SA’s next World Cup match score with a good dose of joviality and humour mixed in.
THE HOST
Leon Gropp is a multi-award-winning musician, singer-songwriter and now a magazine and lifestyle show presenter. His local popularity and experience in front of the camera were crucial in setting the tone we were after.
THE FORMAT
3 to 4 guests joined Leon for each episode. Guests included rugby professionals and local entertainers. The panel shared, compared and debated their score predictions for SA’s upcoming match.
At the end of each episode, Leon and the guests challenged the audience to submit their score predictions in the comments. The best guess for each of SA’s matches won a brand new Megamaster Granite Edition 4 Burner Patio Gas Braai. Ahead of the Game ran in conjunction with the Kick%Off Campaign.
MEGAMASTER - KICK%OFF CAMPAIGN
Megamaster ran the ultimate promotion. We made the thrill of SA scoring even more exciting for audiences during matches, knowing that they were scoring too.
As soon as the final whistle blew, selected discounted Megamaster products were available online via a promotional splash page. The discount was determined by whatever the Amabokoboko had scored by full-time.
MEGA CONTENT
In support of the campaign, we created a teaser video, 5 episodes, 5 music extracts, a music compilation, video recipes, blogs, GDN banners, website banners, social media posts and a competition landing page on the Megamaster website.
