COMFORT REJUVENATE PRODUCT LAUNCH

Women, and especially mothers, are overworked and stressed out. Comfort Fabric Softener aims to make their lives easier, and a little softer.

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One of the most common ways women alleviates stress is through exercise. More specifically, running. So, we created a brand activation where they were going to exorcise their worries already - ladies marathons. We introduced them to Comfort Aromatherapy's new scent, Rejuvenate - with a fragrance designed to help reduce stress and inspire calm. 

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Across South Africa, tens of thousands of women and mothers of all walks of life experienced the product and left feeling a little more zen than they expected.

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Watch the case study for more.